Increasing Employee & Client Engagement

The Next Question I Always Get Is… How does that help me sell more products or it is more commonly known as What’s in it for me syndrome.  I do agree there is a fine line.  To answer the question about selling more product…  You really have to look at the 5 stages. 
1. Get their attention & they visit your site. 
2. Create enough interest & they return to your site. 
3. They take action, subscribe, comment & share your information. 
4. Create relationship & convert to a customer.  
5. Become a  brand evangelist & spread your message through referrals.   

You want to become a trusted resource with elevated credibility so when they are seeking a solution that you can provide, you are top of mind and first in line to try to solve it. 

Does That Guarantee You Will Get the Business… It depends on if you gave a compelling enough reason.  Thought Leadership puts you at the top of the list and can elevate you above your competition, but you still have to be the perfect solution. 

Think about it from your own situation.  If you had to have brain surgery.  You would want to have the most reputable surgeon you could afford.  You would want them to be knowledgeable about your situation and have proven track record of successes with other similar patients. You would meet with more than one doctor and find the best one for you.  If one was a thought leader and highly recommended… you would lend more weight to them.

If you have someone that you really respect & you are a raving fan of… you may give them more leeway and every benefit of the doubt.  When you are perceived to be the best, then you are almost at the finish line.  I have several blogs and thought leaders that I really like and if I had a need they could help fulfill.  I would contact them, but they would not be the only one I look at.  I would do my due diligence.   They would no longer have to sell themselves, just the solution. 

Remember…You still have to deliver the goods.