Increasing Employee & Client Engagement

I am an avid fan of the show Seinfeld.  One episode George & Jerry were pitching a show to NBC.  They decided they were going to pitch it on the concept of NOTHING.  The NBC executive said, “why am I watching it” and George said “because its on TV” and the executive without a hesitation said “not yet, it’s not”.

Nothing won’t cut it.  I definitely think it better be something.  Valued content.   It doesn’t have to be original – you can find great resources and share info or links.

There are different types of information you need to write.  I got this general idea from Hubspot (I think)

•  Apples- Every Day posts- How to
• Vegetables – Thoughtful – Helpful, but not required.
• 5 Course Meals- Big Projects with unique perspective – Give great returns – Generate a lot of discussion – must pick them well
• Jalapeno - Bold Statement- starts a conversation – be careful because you don’t want to send too many mixed messages.  So limit.
• Desserts – Very Sweet -These can be cute, funny, cartoons or videos.  Shows human and can be sent around.

 So info can solve small problems to industry problems.  Can do Lists.  Top 5 things or 5 ways to …

 Here are some ideas & examples to get you started.  May want to look at:

• Discussing current news
• Answer Questions Asked
• Comment on Other Articles You Read
• Use Recent Experiences
• Case Studies
• Guest articles
• Opinions
• Ideas From Readers
• Do Polls and Analyzing the Results 
  

Headline – important – write headline first and imagine reader will not read article.  I like short ones.