Consistency Is Key To Affinity Connection
The Iron Man… no not the movie. The Real Iron Man. Cal Ripken Jr. was praised just for “showing up” everyday for work. He surpassed a 56 year old record when he played his 2,131st game on September 6, 1995 and played a total of 2,632 games in a row or 17 total seasons. That is not a destination, but a journey that was built over extended over time. A legacy of consistency.
A long term view, not a one hit wonder… Whether you are writing a special report, articles, monthly newsletter or blog posts they all require consistency. To feel connected people need consistent intervals of communication. So today lets look at it from how often.
People are routine by nature… One of our most popular products we sell is calendars. If I have one of my clients who give a yearly calendar away and one year they skip, I will get calls from there customers asking where their calendar is from that company.
I know when my son was very young, we had him on a very set schedule and routine. Even though he was too young to talk, when we tried to deviate from that routine, he would definitely let us know. If he ate at noon, he wanted to eat at noon. His nap was at 2 sharp.
Post on Consistent Schedule… For a blog at least once a week (would prefer 2-3) and a newsletter once a month. So if you plan to post 3 times a week, then you need to try to post at the same days and same time every week. I don’t think it is good to post one week and 4 the next. If you are doing a monthly newsletter, than make sure you set a date it goes out and stick to it.
Last thought… Consistent without true insight or value, is worthless. People would rather have random pure insight than consistent crap. So make sure you provide consistently HIGH VALUED info.
It reminds me when I was playing college golf and we heard over and over that practice makes perfect. This is absolutely not true because you can ingrain bad habits as well as you can good ones. So just practicing or in our world producing content is not enough. Only PERFECT practice makes perfect or only high value will produce high value.
It is a journey. A marathon. It requires sustained effort. Don’t be like a stopwatch… this is not something you can just start and stop when you want. Commit for the long haul. Til death do us part.
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