Increasing Employee & Client Engagement

In our house we are building, understanding is the air filling the structure.  It is like oxygen.  It is the passions that drive us.  If we don’t understand what drives our employees and clients, how can we expect to help and add value to them.  It would make no more sense for your organization to speak a different language than your employees and clients.  

Feel free to add your comments at the bottom of this article on what’s worked for you. It’s a great way to make a good impression and meet new contacts.

Do You Grasp the Importance of Understanding…

Most organizations don’t grasp the importance, significance and implications of thoroughly understanding and knowing their employees and clients.  By just the act of understanding, you create an affinity or a strong connection with your employees and clients.  The stronger the understanding the closer you naturally become.  They are usually your biggest supporters and raving fans.  They want to tell everyone they know about you.  Guess what research shows about employees that are engaged… customer service levels are higher.                                                                                  

I heard a cute story that illustrates this point…

There was a farmer who was posting a sign about some puppies for sale. A little boy walked up and asked if he could buy one of the puppies and the farmer said they were expensive and not sure if he could afford one.  He reached into his pocket and mostly got fuzz but said he had a quarter and asked if he could at least look.  The farmer obliged and took the boy up there and the mother dog came running up with a few little pups right behind her.  The little boy lighted up as he saw one of the pups.  It was hobbling and having a hard time catching up to the others.  The little boy said, I WANT THAT ONE with all the excitement he could have.  The farmer looked and said, why would you want that one, it wont ever be able to run & play like the others.  The little boy pulled up his pants and showed a metal brace on his leg.  I don’t run very well myself and he will need someone who will understand…

Trying to understand your employees & clients is the key to connection.  Connection is the next topic we will cover.

What ways are you trying to understand your employees and clients?  Share your successes so we can all learn from each other.