Increasing Employee & Client Engagement

It is all starts with intention.  We all know when someone is being sincere and if it is coming from the heart.  We feel it, it is experential.  You know when someone is being completely open or if they are hiding something.  Are you sending mixed messages, or are you really open or do you just play one on TV.  We all have BS radar.  We can smell it a mile a way.  We can put those walls up faster than a dog at dinnertime.  Buyers are more educated than ever before.  We all laugh when we hear those stupid “pick-up” lines.  Followed by: “Are you Serious”, “Are you Kidding” or “Is this a Joke”, or my favorite “Am I being Punk’d”.   

Social Media’s Greatest Asset is that it is Genuine, Authentic and Transparent…        It is inherent in its nature.  I think bigger companies have a harder time grasping this concept.  If we are doing this, how are we going to push our product?  Who is actually going to be doing this?  What is the highest level we will ”allow” to be “open”?  What dept does this fall under?  If you start using engaging strategies to push your product, I believe it will fail miserable.  I know from my own experience, if I am reading something and it looks like an advertisement, it sounds like an advertisement and IS an advertisement, it turns me off in a nano second.  You hear an ‘ugh”…  Almost like, I can’t believe I fell for it or maybe it really is, they don’t get it, I can’t believe they would try to sell me. 

Fatherly Advice…   My dad always preached to me, if you can genuinely fill a persons need, you dont have to sell them…because they will want to buy.  Your goal needs to be openness…create followers…which will eventually lead to raving fans.  Bigger is not always better. It is better to have 1000 die hard fans than 10,000 people who admire you but would leave you the second they think they see a better offering or a less expensive substitute.   

What ways can you be more genuine, authentic & transparent?