Increasing Employee & Client Engagement

Hopefully, by now, you are at least challenging what your belief was before.  All this is the foundation for the strategies we will be talking about next month.  If I haven’t proved it yet. If my overwhelming passion about this still didn’t make you feel it.  If I have done a horrible job explaining and convincing you that engagement is the new promised land.   Then today my goal will be to give you the final nail. Then in my next post, I am bringing the hammer which will nail it down for you.   I feel it is my job to shout to the world and to push and challenge you  to exploring further how you can engage your clients & employees and get greater results.

Feel free to add your comments at the bottom of this article on what’s worked for you. It’s a great way to make a good impression and meet new contacts.

Everything Pointed Me Back To Engagement…

I have done hundreds and hundreds of hours of research (my wife will try to make you believe it is thousands).  I have read, studied and spoke to some great pioneers in fields of branding, thought leadership, social media, permission marketing, inbound marketing and “new marketing”.    No matter who I was talking to or reading…Everything just brought me back to engagement.  WHY???  Because that is the ULTIMATE GOAL and END RESULT of all of the fields I mentioned.  They are all tactics or ways to engage your audience.  After all of my research, it came down to these basic fundamentals. (click on link below for previous post)

1.  Caring & Sharing

2.  Involvement

3.  Understanding

4.  Connection

5.  Appreciation

6.  Performance

7. Genuine, Authentic & Transparent

8. Communication, Collaboration & Actively Listening

9. Measurement & Feedback

Hopefully you see how important the foundation for engagement is for the survival of your company in the years to come.  More importantly is you see the risks of ignoring it, putting it on the backburner or just not putting the adequate resources to it are just too high.

Tell me your thoughts on engagement?  Is it the real deal?  Can it change the direction of your company?

(PS Dont forget, I have a big surprise in my next post which is the hammer that will drive down this last nail)