Increasing Employee & Client Engagement

Here is the 10 Absolutes of Social Media Strategy

1. Determine Your Audience… make it as narrow as you can – better to be a champion of a small niche than just another face in a big one.  If you have multiple audiences then segment out and give different messages to each.

2. Fish Where the Fish Are… now you know your target audience, determine where they are.  What forums, communities, platforms do they visit, get their info.  If you are hunting in the wrong place you will guarantee not to see who you are looking for.

3. Develop Topics That Will Give That Audience Massive Value… You know your audience, you know where they sleep, now talk about those topics that keep them awake at night.  Show them you know them, understand them, and more importantly can help them and solve their problems.

4. Engage Your Audience…  It is a communication tool, just like email.  Embrace it. It is a 2 way and multi-directional tool.  Talk to your audience, let them talk to you and more importantly ensure they can collaborate together.

5. Be Social… Make it about them.  Use the same rules you would in a normal situation.  Get to know them, ask them questions, and give them information that will help them.  People do not care about you; they care about themselves, so talk about their favorite subject.  Listen and learn as much as you can so you can provide solutions.

6. Make It FUN…  First it is fun.  It is just conversations with existing friends or making new ones.  Do not try to make it more than it is.

7. You Will Get Out What You Put Into It…  Like most good things in life.  If you put sustained effort into it, you will get results.

8. Be Yourself… Be human.  Be Real.  Create dialogue.  Do not talk like a logo or a brochure.  Talk and Write like you speak.  Re-Read #6

9. Listen…  Just like in real life, God gave us two ears and one mouth.  Listen as much as you talk.  You will get better data from Social Media then possibly anywhere.  People want to be heard.  They want you to know their likes and dislikes.  So hear what they have to say.  Make adjustments to your products or services based on the feedback.

10.  Put Quality First…  Quality relationships, quality content, quality time, quality strategy.   Be a real value in everyway.

If you are passionate and truly engaged, people will be drawn to you and it will not feel like work at all.  The list is not exhaustive, but please share any others you feel are Absolutes and share if you agree or disagree.