What Is The Right Amount of Time to Spend On Social Media
I get this question all the time… How much time do you spend on Social Media a week. OR What is the magic number to spend on Social Media to be successful. I do not have a magic paintbrush, magic beans that grows a magic beanstalk, a goose that lays golden eggs or a magic crystal ball.
First, I am biased because I love it… The issue I have is, I see the power from my own personal standpoint and I wish I could increase the time I can spend. So time is relative.
What if I was able to tell you that for every minute you spent…, you were able to connect with one new person in a positive manner, would you want to spend 60 minutes or 1440 minutes a day?
I am not sure I can answer that any more than…, if you want to be good at golf or any activity for that matter. As a former golf professional I know what type of time commitment it takes to be able to play golf well and why only a very small handful get to that level.
How can you determine how much time do you have to spend to be good? The first thing you have to define is what your goals are. Everyone is going to have a different time requirement. Flip the question, How much time do you have to devote to growing, maintaining and insulating your business?
I always tell people to start with the end in mind and work backwards… If you tell me you want to reach 10,000 people a day and you only have 15 minutes a day, then I think it will be a challenge to meet that goal. Especially when you are just getting started. It is like anything, the more you do it, the better you get, the more efficient and effective you can be.
What I have found is the more you do it… The more meat you get on the bone. The more success you will start to see. It is like planting. You have to till the soil, you have to plant the seeds, then water and through time, you will start to see the sprouts.
If you have heard or read me before…, you know I am all about quality and not quantity which definitely helps reduce time commitment because you are able to focus your time & energy on the right audience which will more than likely be smaller. So throw your net over a group you can cover, engage and interact with.
The less time you have…, then reduce the number of platforms you are trying to use. This only makes sense to prioritize. Better to be a master of one than a master of none. Decide to have laser beam focus. Put on the blinders.
So if you are reading saying he really didn’t answer… It is because I can’t. Develop your goals, define your audience, list your resources, prioritize your platforms. Then you will back into a time commitment.
It is just like love, in the eyes of the beholder. Like anything in life. You will get what you put into it.
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great answer to the question. The biggest thing for many people to overcome when engaging social media is exactly what you said. Quality over quantity.
You simply do not have to have the big followers or numbers to be effective in social media.
Scott,
I can not agree more. Scale is HYPE. I truly believe it will come out very soon that not only over-rated, but worthless. TV has seen this. It may get a million viewers on the show, but that doesn’t mean they see the commercial right… I DVR every show and have not watched a commercial in probably a year.
Effective to me is strengthening relationships. Current and new ones.
Chad Rothschild
Chad:
As always, great information…honest, insightful and relevant! I couldn’t agree with you more, as you have to be realistic with the goals you set based upon time, effort and quality of interactions. (Side note: I’m sure I could be quite a good golfer…I just don’t have the time available to spend hours and hours a day pounding balls at the range or hitting the links for 18 or more holes. So I am happy with my ability as it is.)
Quality over quantity! That’s my motto.
@DMEautomotive
http://www.redrocketsolutions.com