Increasing Employee & Client Engagement

 

There is a new book out by Chris Anderson, the editor of Wired – Called “Free - The Future of a Radical Price” – If you look at all mediums since their inception, broadcast television, radio & internet search are all free and use advertisers to foot the bill. Social Media is basically free to users. News and information is free online unless you want to pay for premium content. Is the premium content really better than all the free content?
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This is FANTASTIC. I saw this yesterday at an American Marketing Association event. This is dead on and everything I have talked about. Marketing is CHANGING. Watch this. If you still do NOT get it, then make sure you get in touch with me.

So watch this and lets talk.

We have talked tirelessly about the foundation and behind the scenes. Now the fun part.  Lets start shaping your Social Media Strategy…  We talked about three “watering holes” right now in the Social Media World.  1.  The Blogosphere   2.  Search Engine Optimization   3.  Social Media Tools

In my opinion The Blogoshpere is your home…  It is like your website.  It is dynamic, rich in content, engaging and your engine.  Everything you do will be built around your blog.

Let me Illustrate this for you really quick…  Social Media is networking on steroids.  It is a PARTY 365 days a year, 24 hours a day, 7 days a week.  So you go to all of these parties at LinkedIn, Twitter, Facebook, Social Communities etc.  You meet all of these people.  Some you like.  You carry common interests, ideas, and similarities.

So the ones you like, you invite them over to your home…  In real life it may be to watch a game, cook out etc.  In Social Media you are inviting them to your blog.  They are now your friend, connection or follower.  While they are over, you offer them, chips, dip, drinks etc., in the form of great content, value etc.

While they are there, you get to know each other better.  You talk about kids, work, what you do, how you can add value to them.  So on and so forth.  You have engaging two way dialogue just like you were in person.  Mutual benefit. 

Tomorrow will dive into Blogging.  What it is and why you should do it.

Do you agree that blogging should be your conrnerstone?  How do you view Social Media?