Increasing Employee & Client Engagement

The question that is behind the existence of twitter is “What are you doing?”
The absolute WORST question in the world for business or professional use.  That is too literal.  Twitter needs to be thought of as an educational resource.  Not a journal of meaningless events.

Since Twitter is a form of blogging, you are creating content…  Content is king and you will only be well received with great content.  Twitter does not require you to connect back to followers.  This is important.  So when you are creating content with strangers, you have to be so valuable & incredible they will want to tune into what you have to say.  More importantly is where the real power is… sharing it with their followers.

Facebook until recently… required you to be friends to share info with anyone other than friends with status updates.  Even with the change, Facebook is sharing more personal things, it is more lenient about content because the relationship is deeper and allows it.

Biggest mistake is forgetting Twitter is still Social Networking…  It is very easy to use this as a broadcast medium.  It is almost set up that way.  The people who really get it though, understand this is an awesome 2 way medium.  

Like anything it is all about balance…  You need to do maybe 50% of broadcast tweets.  30% need to be engaging with your followers or new people & 20% need to be direct.

I think one of the biggest tactical errors is doing to many tweets…  I have said the more visible you are the more invisible you become.  It is great to recognize people publicly.  This shows your followers you are engaging and participating, but after one or two public mention messages, then take it private.   Your followers do not get to see both sides of the conversation, so it can be frustrating.  Everyone has that perfect # that would be the most in a given day.   Is that 6, 10, 20 etc?  It depends on who you are, possibly quantity of active followers, value of content etc.

You need a consistent copywriting strategy to include useful tips, links to your articles and reports, positve messages, and interaction.

Ideas to tweet about
•Link to Something, An Article You Are Reading or Video Your Watching
•Engage With People By Chatting With Them
•Promote Content You Have Created
•Create Buzz Around Upcoming Events You Know of, Are Hosting or Going To
•Customer Service Tool
•Retweet (forward) Someone Else’s Content
•Track What People Are Saying About You

I hope this gives you some value to incorporate into your Twitter strategy, but check out these other Twitter Articles

Twitter is Most Powerful in Social Media Syndication - http://bit.ly/m1QXb 
Twitter Set Up Basics - http://bit.ly/ojb20
Twitter Basics – Terms & How to Communicate - http://bit.ly/hFn4Z