Consumer Vs Advetiser
This is FANTASTIC. I saw this yesterday at an American Marketing Association event. This is dead on and everything I have talked about. Marketing is CHANGING. Watch this. If you still do NOT get it, then make sure you get in touch with me.
So watch this and lets talk.
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You can’t expect me to believe that Microsoft really understands consumers any better than big advertisers and agencies. One look at their products should be enough to convince otherwise.
Great point and agree on the 50 Thousand ft view, but nevermind who made it, it is the principles and ideas presented are spot on. (or at least from my view point and teachings).
Chad
Oh, man. I do not miss the days of mass advertising (or, dating jerks, for that matter…) Thanks for sharing, Chad!